Has the hype eased down? Is this latest objet d’art from apple going to rock the world?
Hmm. Where is the camera? Why can’t you run concurrent apps? Where is the USB port?
It is gorgeous, though.
Do I want one? Yes
Will I end up using it to surf while watching TV? Er probably
Prediction: Cool coffee shops will have iPad rests to prop the thing up on.
“Sales is sales is sales.” Right. The fundamentals that make effective sales people will not change. What has changed is ways of finding customers, profiling customers, connecting with customers, adding value to customers.
“Our business doesn’t work that way” OK. Each business and market are different but they all need to find, win and retain customers.
“We’ve got a website/ blog/ twitter account/ YouTube channel,etc” Well done. Are you really getting the most out of the new ways of connecting with customers?
“Our customers are not on facebook, they are business people, not kids” When Alexander Graham Bell was looking for investors for his telephone research he often met with the following reply; “If I need to send a message, I’ll just give it to a servant” We all use phones, mobiles, emails etc to connect with customers. Social media stuff is just another version. One that has the potential to revolutionise the way you connect with customers.
Here is one example. In recruitment, one of the best ways of creating a successful business is to go niche. Pick a small section of a market and become an expert in that area. Over time you build enough contacts of both clients and candidates to become the “go to guy”. This takes time, effort, organisation and a bit of luck in picking the right niche.
Now, with new media techniques, it’s possible for anyone to find huge numbers of niche contacts, instantly. So the game has now changed and those who don’t get it, will not be around for much longer.
Don’t agree? Let’s hear your comments